WEAREMAD

Yes, We Are Mad.
We are misfits.
We are absolutely bonkers!

And now we must use this power (with responsibility).
For if we don’t, the world goes on just the same.
And that never helped anyone, did it?
So in the interest of disrupting world order, let’s do something crazy and maybe even try to warp spacetime.

OUR BELIEF

Madness, as you know,
is like Gravity. All it takes is a little push.

- The Joker

We also believe

  • Madness works best with great Insights.

  • Nothing delivers a message better than an Insane Story or Experience.

  • And it’s best to tap into the consumer’s loony side too. So before they know it, they’re one of us (read as Mad).

Stay Obsessed, Stay Passionate, Collaborate & Grow.

We are always obsessed with what’s in and what’s up? What’s trending and the next big thing.

Coz we’re all about stringing the absolute latest with the craziest, to pioneer something even more mental. As you already know by now, at WEAREMAD, we don’t hold back our crazy. Therefore we make sure that every piece of work that we do is loony enough to get etched in the consumer’s mind.

People that make the impossible possible

Manish Gaadhe

Founder & Ringmaster

Danny Mamik

Ideator & Filmmaker

Sharan Saigal

Hotshot advertising ninja

Manish Gaadhe Founder & Ringmaster

For more than 12 years, Manish has been leading multidisciplinary teams in the area of sales & marketing, branding and business strategy. He is known for his broad-based leadership skills, and his ability to think outside the box.

Manish has worked with companies like Tata Motors Limited (TML), Ceat Tyres & Renault India.

After his MBA from SIBM, Pune Manish joined Tata Motors in 2008 as an area sales manager, before moving into a marketing role. At TML, he was successful at enabling business growth through his extensive work on understanding the consumer, launching new products and building effective marketing campaigns.

After a successful stint with Tata Motors, Manish Joined Ceat Tyres as Category head, His involvement was pivotal in re-branding the product portfolio, while keeping the profitability in check.

In 2014, Manish joined Renault India, and launched the award winning MPV of the year (2016), Renault Lodgy. He crafted the marketing strategy for the new product launch.

Manish decided to celebrate a decade of working in mainstream “Sales and Brand Marketing” by chucking it all and reinventing himself by going back to his first love - the music and events space (and adopting a Shihtzu named Obi, the Jedi master).

Manish has been consulting with various brands and has worked in music management & youth marketing through his associations with Nikhil Chinapa & Submerge, which is India’s leading music & artist management company.

Danny Mamik Ideator & Filmmaker

Danny started off his career in the early 2000s, with writing and direction as his forte. He has also doubled up as a creative producer on several projects.

After starting off as an assistant to numerous reputed adfilm makers, Danny embarked on his own journey of directing. He has directed ad films for Sahara, Siyarams, Aditya Birla Group, Canon, National Games, Mumbai Police, Panchshil, Fedex, HDFC Life amongst others.

He has made music videos for the biggest platforms in the country including Universal Music India, Sony Music India and Times Music with a combined view count of over 300 million Views.

Danny was also the sole Creative and Production person for all content created by Sunburn Music Festival for a decade. He has also done Live event direction for Sunburn, Kolkata film festival, Tomorrowland India and many more.

Sharan Saigal Hotshot advertising ninja

Sharan started his advertising career in 2007 as a Junior Copywriter with Rediffusion Y&R, which was amongst the top 5 ad agencies in India at the time.

Next he moved to Lowe Lintas in 2011 and signed off as Asst. Creative Director.
Sharan has over 12 years of Brand Building and Advertising experience and has helped shape brands such as Axe Deodorant, Taj Group of Hotels, Tresemme Shampoo, Fair & Lovely, Hindustan Times, Brown & Polson, Rexona and many others from the Hindustan Unilever house.

More recently Sharan was heading the creative duties at a music centric start up called Nusik, where he closely worked with the millennial segment and focused on innovations for Social Media and Experiential advertising.